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Urban Economics
Urban Economics
Advanced Economics Topics gives students an introduction on multiple movements such as Jane Jacob’s work and Innovations in the ever changing Urban landscape.
Topics covered
- Economics
- Empirical Verification
- Ecnomies of Agglomeration
- Hub Cities and Transport Costs
- Urban Land Values
- Jacob’s Urban Economics
- City Instabilities
- Jacobs’ Spectrum of Economic Regions
- Innovation
Sample
Course Content
Consumer Behavior
Consumer Behaviour
Consumer Behavior focuses on the importance of understanding consumer needs, motivations, and decision-making processes. The examination of consumer behaviour from a psychological and sociological perspective; consumer motivation, personality, psychographics and lifestyle research, culture, learning theory and attitude formation.
Topics covered
- Consumer Needs, Motivations, and Goals
- Consumer Perception
- Consumer Personalities
- Consumer Attitude Formation and Changes
- Individual Decision-Making
- Reference Groups and Word of Mouth
- Persuading through Messaging
- Influencing the Buying Process
- Creating Brand Loyalty
- Driving Innovation
- Cross-Cultural Variations
- Technology Effects
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Related Course
Fundamentals of Marketing
Marketing
Fundamentals of Marketing covers the environment in which marketing takes place, the definition of markets, and the marketing mix used to respond to the environment.
Topics covered
- The Marketing Environment
- Segmentation, Targeting, Positioning
- Marketing Communications
- Market Research and Analytics
- Product and Brand
- New Product Development
- Pricing
- Consumer Behaviour
- Marketing Channels and Supply Chain
- Retailing and Wholesaling
- Digital Marketing Communications
Learning Outcomes
- Describe the evolution of modern marketing
- Define relevant marketing terminology
- Explain the role and importance of marketing information
- Differentiate the role of marketing from other organizational
- Segment a market appropriately
- Develop a marketing strategy
- Identify the factors that affect consumer decision-making
- Recognise the strategic differences in approaching an international market versus a domestic market
- Apply the case method in solving specific marketing problems
- Analyse and describe the marketing strategy for a product that meets the needs of its potential buyers
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