Select Page
Roblox 2022-2023

Roblox 2022-2023

ROBLOX’ Monetization Strategy

Stap de l’Athens

2022 | Innovatank Case Study | Cross-Institutonal Competition


Learn More

As part of the Innovatank Publishing Program, textbooks all come with our latest technologies in creating relevance and engagement in the classroom. Students have access to real-life cases, industry professionals interview content, talent search ranking in addition to all features included in this program.


It was February 16th 2022, Roblox CEO Dave Baszuski just got off a video interview with CNBC where he was grilled for Roblox’s lackluster 2021 fourth quarter results. As Baszuski left the call, he took a moment to reflect back on everything that he had accomplished with Roblox since its humble beginnings as Dynablox in 1994, a physics engine designed for learning (Appendix 1). There are currently over 20 Million Unique Experiences on Roblox, 49.5 Million Daily Active Users (DAUS), 10.8 Billion yearly hours of engagement, and 1.9 Billion in yearly Roblox revenue.

Roblox is a unique gaming company with two parts: the Roblox Studio where game developers can easily create experiences (games, social events, shopping, music concerts, schooling) and Roblox Online Gaming platform where users can socialize and meet others while engaging in these experiences.

Although Baszuski was extremely pleased with his company’s results, investors had a different outlook coming out of the Covid-19 Pandemic. There was a growing concern that Roblox’s recent success was only temporary and that once in-person learning and activities got back into full-force, DAUS and Hours Engaged would begin to decline, taking Revenue and Cash Flow down with them. (Appendix 2)

Investor uncertainty over the last quarter (November 2021-January 2022) has pushed Roblox’s share price down 28% below their IPO and down 63% below their most recent high. (Appendix 3)

Given the investor concerns, Baszuski is considering whether or not Roblox should take a more aggressive approach to monetization in the coming year.
Specifically, where should Roblox invest their resources in order to regain investor confidence, and bolster Roblox’s bottom line.

As consultants, you have been brought in to investigate Roblox’s Historical Financial Statements and to present your analysis, recommendation, and implementation to Roblox’s board of directors.

 We recommend 2 Rounds of experience for students. 

Round I 

Round I is exploratory allowing students to explore the case, discover themselves and learn to work as a team to recommend a solution. 

Through the Innovatank process, students are provided with thorough feedback to improve. 

Round II

Round II is iterative, providing students the chance to take a step back and think like an executive. Absorb the discussions in the classroom and provide a revised recommendation. 

At the end of each round, students are ranked. 

Option Round III 

Cross-Sectional Competitions Available – 

Students can compete against other sections within the institution.

Cross-Institutional Competitions

Students can compete against other institutions on the platform. 

Staps de l’Athens is an enthusiast in case competitions and an avid case writer on Innovatank. He loves learning and writing cases about the latest technologies and pedagogically transform them into classroom ready discussions.

This case study is best used to introduce topics of cryptocurrencies, virtual reality, innovation, gaming in disciplines of Financial Accounting, Entrepreneurship, Marketing, Management, Innovation Management, Ethics, Finance. 


Innovation Management

Innovation Management

Innovation Management

Innovation Management is the system by which organizations can foster a culture that supports the methodical management of human capital, information, and knowledge to transform new ideas into successful products, processes and services. The pillars of innovation include the collective knowledge, experience and other attributes of organizations and their work force that allow them to convert ideas into viable processes, products, and services that bring economic value and increase their economic competitiveness in the knowledge economy.

Topics covered

  1. Models of Innovation 
  2. Social and Economic Dimensions of Innovation 
  3. Traditional vs. Emerging Business Models
  4. Product vs. Process Innovation – Disruptive Innovations
  5. The drivers of process Innovation 
  6. Structure & Systems – what makes an organization Innovative
  7. People and Leadership 
  8. Change Management 
  9. Service Innovation (closed and Open)
  10. Stages of Product Development

Learning Objectives

1. Understand what Innovation Management is and how it relates to business strategy.
2. Understand how innovation drives economic competitiveness.
3. Understand how macroeconomic indicators play a role in shaping policy.
4. Gain familiarity with the role of organizational structures and strategies in innovation.
5. Understand the enablers and inhibitors of bringing out innovation and creativity of people.
6. Learn the fundamentals of change managements and its relevance to innovation.
7. Learn the fundamentals of intellectual property and its management.
8. Have a high-level overview of innovation in product development and in operations




This course guides students through the process of career planning. 

Topics covered

  1. Interacting Positively with Others
  2. Getting what you want
  3. Presenting yourself in writing 
  4. Interview Process
  5. Handling Career Challenges
  6. Building Relationships at Work
  7. Developing your career

Learning Outcomes

  1. State short and long-term career plans
  2. Identify one’s transferable skills
  3. Seek and compile a list of employment opportunities, and identify general trends emerging in the business work environment
  4. Develop a list of contacts through various networking techniques
  5. Prepare, modify, and update a résumé
  6. Formulate appropriate business letters


More Info

Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit.



Career Planning

Career Planning

Career Development Fundamentals 

Shelly Elsliger

ED 2022 | Innovatank


What is Shelly up to?

Shelly introduces LinkedIn to Win a module part of her Career Development Fundamentals’ program to help young professionals and students maximize their professionals branding using the power of LinkedIn. 

Learn More

As part of the Innovatank Publishing Program, textbooks all come with our latest technologies in creating relevance and engagement in the classroom. Students have access to real-life cases, industry professionals interview content, talent search ranking in addition to all features included in this program.

Shelly is an engaging and passionate Career Development Specialist and LinkedIn Trainer who coaches and inspires professionals to maximize their professional branding potential and social influence.

Shelly has worked for over 20 years in post secondary institutions including two top tier business schools: John Molson School of Business, Concordia University and Rotman Commerce, University of Toronto

Shelly is a member of the International Coach Federation (ICF), recognized as a Woman you Need to Know by the National Women Speakers Association, a Women of Achievement, a Forbes and Thrive Global Writer, Woman of Inspiration Winner 2019, and on the list of globally recognized LinkedIn Training Experts and trusted speaker, and workshop facilitator, for for LinkedIn Canada.

Shelly is also a leader in both Equity, Diversity, and Inclusion (EDI). She is driven to create a solid and equitable foundation and culture, so all people feel accepted, valued, & worthy. She is the Founder of the #decidetobekind movement; a global mission to spread awareness and trigger global action around bullying on LinkedIn.

Shelly is also an Author, animal lover-and firewalker!

The world of work is moving fast. How you position yourself in today’s competitive career market is important. The traditional ways of finding work, showcasing your professional brand, and building a strong network has changed. In order to remain competitive, it is necessary to go beyond the basics to stand out from the competition.

This series will work on building and establishing your work-readiness and the steps needed to set yourself up for career success.

Job searching and successfully preparing yourself for the future of work means laying a foundation that establishes required skill development and a clear and focused professional brand along with confidence and credibility.

Topics covered in this series:

  1. Writing a Career Plan
  2. Strengths for Success
  3. Job Search Essentials
  4. Workplace Success
  5. LinkedIn to Win
  6. The scannable resume
  7. Be an agent of EDI change
  8. Building Better Relationships
  9. Perfecting your Professional Pitch
  10. Interview Smarter

Each topic comes along a set of videos and presentation slides for the instructor. 

The weekly activities are action based allowing students to build a portfolio by the end of the program. 

This program is suitable for all ranges of students who are preparing for work. It is a great program to integrate in the last year of their studies as well as during through professional beginnings.




This project is a technology allowing Multiple-Choice Questions to shuffle exponential of 4. Making questions unique for each students. Shuffled via options, questions, algorithmic and context. Now available in BETA


Students gain access to the Innovatank Platform showcasing up to date case studies and weekly activities prompting students to practice ad apply what they learn in the classroom in a context. Proven as an effective and engaging method of learning.




This course emphasizes on entrepreneurial aspects of building a business and utilizing the mindset in creating new projects within an organization. Students have the opportunity to go through different steps of value creation while learning different perspectives of entrepreneurship. 

Topics covered

  1. The Role of Entrepreneurship
  2. Mindset
  3. Ideation Process
  4. Industry and Market Research
  5. Opportunities
  6. Financing 
  7. Business Plan 
  8. Marketing PLan 
  9. Operation PLan 
  10. Financial Plan 
  11. Strategies for Growth
  12. Social Entrepreneurship
  13. Family Business
  14. Innovation

Learning Objectives

Acquire basic knowledge of the theory and concepts of entrepreneurship.

  1. Investigate business development scenarios through real life cases
  2. Live through the process of ideation of a product and the struggle of making sales
  3. Criticize and analyze the role of entrepreneurial thinking in large organizations
  4. Organize and conceptualize through the steps of building a flexible business plan 

    EnglishFrenchSpanishChinese (Simplified)Greek