Introduction to Business

Collaborative Writing

Available | Innovatank

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As part of the Innovatank Publishing Program, textbooks all come with our latest technologies in creating relevance and engagement in the classroom. Students have access to real-life cases, industry professionals interview content, talent search ranking in addition to all features included in this program.

THE MCQ4 PROJECT

This project is a technology allowing Multiple-Choice Questions to shuffle exponential of 4. Making questions unique for each students. Shuffled via options, questions, algorithmic and context. Now available in BETA

CASE PLATFORM

Students gain access to the Innovatank Platform showcasing up to date case studies and weekly activities prompting students to practice ad apply what they learn in the classroom in a context. Proven as an effective and engaging method of learning.

Topics include:

Introduction to Business roles
Business tools
Marketing Functions
Marketing Mix
Human Resources
Accounting and Finance
Technology
Management
Global Environments
Business Ownership
Entrepreneurship
Ethics and Social Responsibility
Business Ownership
Business Processes
Teamwork and Communication

This program is created through our collaborative writing program which include multiple authors who are academic , research and industry experts.

This course is crafted to the educator therefore mix and matching is possible as all programs are module based.

Available supplemental content include:

Presentation slides (Simple, complex, tailored)
MCQ4 Project – It is a continuously changing bank shuffled in 4 dimensions
8 Mini Cases tailored to the topics of your choice.

This program is best used for college level, university level, CEGEP level and continuing education studies. Each level can be tailored based on levels of difficulty, topics covered and more.