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Consumer Behaviour

Consumer Behavior focuses on the importance of understanding consumer needs, motivations, and decision-making processes. The examination of consumer behaviour from a psychological and sociological perspective; consumer motivation, personality, psychographics and lifestyle research, culture, learning theory and attitude formation. 

Topics covered

  1. Consumer Needs, Motivations, and Goals
  2. Consumer Perception
  3. Consumer Personalities
  4. Consumer Attitude Formation and Changes
  5. Individual Decision-Making
  6. Reference Groups and Word of Mouth
  7. Persuading through Messaging
  8. Influencing the Buying Process
  9. Creating Brand Loyalty
  10. Driving Innovation 
  11. Cross-Cultural Variations
  12. Technology Effects
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