I.C.B.C. is Canada’s oldest, largest, and most prestigious undergraduate case competition that attracts the top talent from schools around the world. In September 2021, for the Preliminary Rounds, over 300 competitors competed solve the most challenging cases in 8 different streams of business (Marketing, Accounting, Finance, Digital Strategy, Business Policy, Ethics, HR and Debate). The top 6 teams in each stream qualified for Final Weekend in January of this year. Due to the effects of COVID-19 both I.C.B.C. Preliminary Rounds and I.C.B.C. Final Weekend needed to be online, which meant we needed to work with a case distribution platform. 

Working with Innovatank this year was an incredible partnership for I.C.B.C. The Innovatank platform was very intuitive for the competitors and easy for the executive to navigate when uploading challenges and preparing for the case competition. The Innovatank YouTube channel was extremely helpful because when we were sending out the log in information for the competitors and judges, we could attach videos to further explain how to use the platform and to assist with the set up/log-in process. Lastly, the Innovatank team was incredible to work with. They were always only a phone call away and would be willing to explain anything that we needed further elaboration on, and were able to solve any issues we ran in to almost immediately. Having such an incredible team helping us helped I.C.B.C. to ensure the case distribution and judges feedback happened seamlessly. Innovatank was an integral part of I.C.B.C.’s success this year!